3 August 2026 – Equestic is proud to announce that top British U25 dressage rider Harrison Ashton has joined the company as an official Brand Ambassador.
One of the sport’s most promising young talents, Ashton has established himself as a rising force in international dressage. From England, and now based in Germany, he has achieved multiple victories at top international shows across Europe.
Ashton made his first team appearance last year at the 2025 FEI Dressage European U25 Championships, where he and “Million Dreams” achieved three personal best scores to help Great Britain secure the team bronze medal. He was again chosen to represent his nation at the 2026 Championships in Budapest aboard “Spectre,” but unfortunately the black gelding knocked into himself during the competition and therefore the pair were unable to complete the event.
Ashton has been using both the EQ Saddle-Clip and EQ Coach-Copilot as part of his regular training program, working alongside his coach to gain deeper insights into performance and progress between lessons.
“Technology is becoming an increasingly important part of our sport, especially for younger riders, like myself, who are always looking for ways to learn more effectively and make the most of every training session,” said Ashton. “I use both EQ Saddle-Clip and EQ Coach-Copilot together with my coach to help analyze my training, track progress, and make sure the work we do between lessons stays aligned with our long-term goals. Having access to objective data and clear lesson feedback gives me greater confidence in my training decisions and helps me become a better rider for my horse.”
Equestic’s technology combines the EQ Saddle-Clip — a small biomechanical sensor that clips onto your saddle (FEI approved) and captures objective horse motion data the rider can’t feel and the human eye can’t see — with EQ Coach-Copilot, the first digital assistant app that creates lesson journals for coaches and riders. Together, they sharpen communication, make teaching more productive and learning more effective, and ultimately support horse welfare through both early detection of potential injury and more informed training.
“Harrison represents the future of dressage,” said Leon Rutten, Founder and CEO of Equestic. “He combines ambition, professionalism, and a genuine commitment to continuous learning. We are seeing a new generation of riders embrace technology as a natural part of their development, and Harrison is a great example of how data-driven insights can complement excellent coaching and horsemanship. We are delighted to welcome him to the Equestic family.”
As a Brand Ambassador, Ashton will work closely with Equestic to help promote the role of technology in modern equestrian training, rider development, and horse welfare.
For more information about EQ Coach-Copilot and EQ Saddle-Clip, visit www.equestic.com.
About Equestic
Founded in the Netherlands by Leon Rutten, Equestic is the consumer brand of Smart Horse Technologies B.V. It was built on his family’s equestrian coaching heritage and strengthened by over 30 years of software and hardware product leadership.
Blending deep knowledge in equestrian sport with cutting-edge expertise in artificial intelligence (AI), product engineering, and marketing, Equestic is focused on innovations that genuinely support coaches, riders, and their horses.
