21st July, 2026 – Equestic is proud to announce that leading Dutch Grand Prix dressage rider and coach Thamar Zweistra has joined the company as an official Brand Ambassador.
Widely respected for her achievements in the sport, Zweistra has represented her nation on numerous occasions, including the FEI Dressage World Cup Finals and FEI European Championships, and will do so again next month as a member of the Dutch team at the 2026 FEI World Championships in Aachen, Germany.
Zweistra has built a successful career competing at the highest level while coaching riders and developing horses. Her practical, horse-first approach to training makes her a natural fit for Equestic’s mission of combining technology with great horsemanship to improve performance, communication, and horse welfare.
Having incorporated both the EQ Saddle-Clip and EQ Coach-Copilot into her own training and coaching program for some time, Zweistra has experienced first-hand how objective data and AI-summarized lessons can strengthen communication between coach and rider while providing valuable insights into each horse’s movement and development.
“I think the future of our sport lies in being willing to combine tradition with innovation,” said Zweistra. ” We have incredible knowledge within the equestrian community, and technology like EQ Coach-Copilot allows us to build on that knowledge rather than challenge it. If we embrace new tools together, we can continue improving performance while raising the standard of horse welfare.”
“Thamar brings a unique perspective as both an international Grand Prix rider and an experienced coach,” said Leon Rutten, Founder and CEO of Equestic. “She understands the importance of clear communication in coaching and shares our belief that technology should enhance, not replace, the knowledge and feel of great horsemanship. Her willingness to embrace innovation while staying true to excellent horsemanship makes her an ideal ambassador for Equestic.”
As a Brand Ambassador, Zweistra will work closely with Equestic to demonstrate how technology can support riders, coaches, and horses at every level of the sport, helping to improve training, accelerate learning, and promote better horse welfare.
For more information about EQ Coach-Copilot and EQ Saddle-Clip, visit www.equestic.com
